The world's first cosmeceutical line for male grooming
Milano's Record
A project born from friendship and the desire to create a unique daily self-care ritual, inspired by the city where Design, Excellence, and Made in Italy find their perfect synthesis.
Primato Milano® is the world's first line of innovative cosmeceutical products for men's grooming, designed to effectively stimulate skin physiology with progressive effects on the entire structure of the skin and beard, providing an exclusive wellness experience.
Primato Milano Ritual
The Primato Milano® Ritual is a daily wellness routine designed to deliver visible performance and an exclusive user experience through the perfect synergy of active ingredients. Supreme Cleanser provides a silky purification to the skin, cleansing and awakening it. Supreme Serum, the scientific heart of the ritual, intense and vibrant, transforms the skin with high-concentration active ingredients. Supreme Oil protects, disciplines, and provides an elegant finish.
The Primate Ritual
The Primato Milano® Ritual is a daily wellness experience designed to offer visible performance and an exclusive user experience through the perfect synergy of active ingredients. Supreme Cleanser provides a silky purification, liberating and awakening the skin. Supreme Serum, the scientific heart of the ritual, intense and vibrant, transforms the skin with highly concentrated active ingredients. Supreme Oil protects, disciplines and provides an elegant finish.
Advanced Formulations
Male grooming needs to break free from conventional formulas, often derived from female cosmetics, to make a real evolutionary leap. This understanding led to the creation of the world's first cosmeceutical line for men, capable of combining scientific rigor, Italian design, and impeccable sensoriality.
Journal
Cosmeceutical Innovation
The term cosmeceutical is a portmanteau of "cosmetic" and "pharmaceutical" and identifies a category of highly functional products, formulated with a high concentration of active ingredients selected to offer visible and lasting results on the skin.